Nonni’s Foods selects IRI for consumer insights for efficiency

Nonni’s Foods, a leading artisan baker in North America, has selected IRI as its market measurement and consumer insights partner.
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Nonni’s Foods is leveraging IRI’s Unify platform’s visualization and automation features, which have been tailored specifically for IRI’s midmarket clients, to unlock additional efficiency, speed to insights and opportunity sizing.

“IRI Unify platform, which integrates multiple data sources, will efficiently enable identification of insights and growth opportunities,” Mark Kleinman, Nonni’s Food chief executive officer, said.

Unify, IRI’s visualization platform, improves return on investment for CPG manufacturers and retailers of all sizes by providing speed to insights and integrating multiple, disparate data sources.

IRI’s visualization platform offers a single access point to all IRI Liquid Data solutions, which aggregate and visualize point-of-sale and deidentified consumer panel data to provide consumer trends and purchase behavior in real time.