HP leads printer market in Middle East and Africa: IDC

The hardcopy peripherals (HCP) market in the Middle East and Africa (MEA) has posted growth in both units and value in 2023, according to International Data Corporation (IDC).
HP retail store LondonThe report said HCP market vendors have shipped 5.71 million units in the MEA region in 2023, clocking annual growth of 3.7 percent. The size of the HCP market in the MEA region was $2.255 billion, representing growth of 5.2 percent in value. This growth can primarily be attributed to the increased focus of vendors on pushing inkjet and color laser sales in the region.

Saudi Arabia, the UAE, and Turkiye all recorded growth in 2023. However, demand for HCP products in South Africa declined on the back of electricity supply shortages, stagnant economic growth, and high levels of unemployment.

Kenyan, Ethiopian, and Nigerian markets experienced significant shipment growth in FY2023 due to the expansion strategies and aggressive marketing campaigns by certain vendors, the IDC report said.

Looking at the MEA region as a whole, inkjet shipments increased 8.0 percent in FY2023 to 3.49 million units, while the segment’s value was up 11.3 percent to $545.38 million. The growth in units stemmed from increased demand for devices used within the small office/home office (SOHO) segments.

In addition, there was a lot of aggressive marketing activity by some of the market’s leading vendors, which helped boost shipments to satisfy this growth in SOHO demand for HCP devices. Meanwhile, the growth in value can be attributed to increased demand for business inkjet devices.

“Small and medium-sized businesses across Africa increased their levels of technology spending in 2023 and we expect demand from these customers to remain resilient despite the ongoing economic challenges,” says Sharon Rono, a research analyst at IDC. “This surge in tech spending and HCP demand across the region is primarily being driven by the post-pandemic trend toward digital transformation.”

While shipments of mono laser devices across the MEA region declined in both units and value in FY2023, the color laser segment saw significant growth of more than 50 percent in unit terms compared to the previous year. The production segment also performed very strongly, particularly in Africa.

“As the office printing market becomes more and more saturated, vendors are capitalizing on advancements in digital printing technology to diversify their product portfolios and reach out to more end users within the commercial and industrial segments,” says Samar El-Sayed, a research manager at IDC.

In terms of the MEA HCP market’s overall vendor rankings (laser and inkjet combined) for FY2023, HP Inc. and Canon placed first and second, respectively, in unit terms. Together, HP and Canon accounted for almost 80 percent of the market’s overall shipments.

Epson remained in third place thanks to strong sales of its ink tank devices, which accounted for almost 80 percent of the vendor’s shipments to the MEA region in FY2023.

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