Criteo announced its data center in Tokyo aimed at enhancing ads delivery for its clients and partners in North Asia including Japan and Korea.
Criteo has expanded its global server pool from 150 to over 45,000 in the past 10 years to meet the ad industry’s growing needs.
This is the eighth global data center and third one in Japan. Japan is the largest market outside the US.
Dentsu’s report on Advertising Expenditures in Japan says ad spend in Japan was 6.9381 trillion JPY or approx. USD 65.7 billion in 2019.
“We continue to diversify our solutions and invest in upgrading our infrastructure and R&D to provide better service and performance to our clients,” Criteo CEO
This is Criteo’s third data center in Japan following the first data center launched in March 2011 and soon the second in 2012 as a result of business fast growth. It will be Criteo’s largest data center in Asia Pacific, with the other in Hong Kong focusing on helping South APAC clients.
The new data center in Japan will enable advertisers to secure premium ad spaces immediately with more efficient and faster access to publishers’ ad inventories.
This new data center footprint was built on-premise and runs at its core a 400G IP fabric. All servers will be connected using 25Gbps interfaces, allowing faster data access with shorter computing time.
The new servers boast 2 – 3x faster and better performance, with one server operating on the equivalent of up to four older servers while offering an optimized QPS per watt ratio. This allows for cost savings due to the need to purchase fewer servers. The new data center uses the latest technology with an improved density per rack and has 400m2 of server space.
Diarmuid Gill, chief technology officer of Criteo, said: “By using technology combined with sustainable practices, our powerful data centers around the world can support up to 2.8 trillion bid requests per week, evaluate over 64 million campaigns per second and accumulate 700 TB data per day.”
Currently, Criteo operates 8 data centers globally and owns up to 45,000 servers in North America, Europe and APAC. The platform utilizes data analysis in the fields of digital performance advertisement.