Zeotap, a Customer Intelligence Platform (CIP) that helps brands better understand their customers and predict behaviors, has raised an $18.5 million extension to its Series C funding round from data-driven venture capital firm SignalFire.
The investment was made from the firm’s Breakout Fund for growth-stage companies and is an addition to the $42 million announced earlier this year, bringing the total Series C round to $60.5 million.
Zeotap plans to use new funds to further invest in its customer data platform (CDP) and ID+ universal marketing identity products as well as accelerate the adoption of its platform across its 14 active markets.
Daniel Heer, founder and CEO of Zeotap, said: “This validates our strategy as an integrated customer data marketing suite in contrast to scattered point solutions. Our full-stack customer intelligence platform delivers on quicker deployments, lower costs, and operational efficiencies that arise from working with one, not several, vendors.”
Zeotap’s platform integrates different customer data capabilities that together address marketers’ needs to manage, connect, enrich, segment, and activate customer data.
Unlike legacy DMPs or CDPs, Zeotap combines first and third-party worlds by augmenting marketers’ first-party data with high-quality identity and data assets curated from 100+ often exclusive partners, enabling a more complete view of customer behavior while maintaining strict compliance to the highest data privacy standards.