Upstream Security has secured an expansion of its Series B funding with an investment by Salesforce Ventures.
The undisclosed amount is in addition to $30 million previously invested by Alliance Venture Capital (Renault, Nissan, Mitsubishi), Hyundai, Nationwide Insurance, Volvo Group, and others.
Upstream offers data services for connected cars, including cybersecurity, quality enhancement, and data monetization opportunities.
The security company said its investment from Salesforce Ventures will enable the digital transformation of smart mobility players by producing an automotive data service, beyond cyber capabilities.
“Both Salesforce and Upstream have jointly recognized the power in automotive data and the capabilities that it unlocks,” said Upstream co-founder and CEO, Yoav Levy.