Israel’s Trigo has raised $100 million in a VC funding round to enhance deployment for its technology that allows customers to shop without having to wait in line at a store’s checkout.
The VC funding round was led by Singapore investment firm Temasek and 83North. They were joined by new strategic investor SAP, and existing investors Hetz Ventures, Red Dot Capital Partners, Vertex Ventures, Viola, and supermarket giant REWE Group.
Trigo aims to use the funding to help commercialize Trigo’s solution.
Trigo said its technology transforms supermarkets into autonomous digital stores through the use of ceiling-mounted cameras that track customer movement and product choices, to make shopping “frictionless”. Payments and receipts are handled digitally.
It said it would use the new funds to expand further into the United States and Europe, while developing an inventory management application suite.
Trigo is supplying its technology to Tesco in Britain, ALDI in the Netherlands, Wakefern in the United States and and Netto and REWE in Germany.
