ThriveCart secures $35 mn investment from LTV SaaS Growth Fund

ThriveCart has secured a $35 million investment from LTV SaaS Growth Fund.
VC funding for techThriveCart, which will invest in its technology, also plans to grow its team to tap into the creator economy. The investment will accelerate the company’s growth as it offers tools to set up taxes, payments, subscriptions, coupons and marketing solutions, as well as build and manage affiliate programs.

ThriveCart’s platform is specialized for creators and businesses that sell digital products such as lessons and tutorials. Platform features include profit boosters, upsell abilities, tool integrations and real-time business insights, as well as ConvertBox, an on-site engagement platform for personalized offers and lead capture forms.

ThriveCart currently supports tens of thousands of businesses that collectively processed more than $1 billion in sales in 2022.

ThriveCart, the leader in shopping cart, sales funnels and educational course creation technology used by small and medium businesses worldwide, named e-commerce industry veteran Kevin McKeand as CEO.

Josh Bartlett, ThriveCart founder, will continue to drive product innovation, championing the company’s focus on providing growth tools for ThriveCart customers. SaaS M&A advisor FE International served as global coordinator and book runner in connection with the raise.