Rozana, the rural e-commerce startup, has raised $22.5 million in a VC funding round. The investment, spearheaded by Bertelsmann India Investments (BII) and joined by Fireside Ventures along with existing investors, marks a significant endorsement of Rozana’s potential for growth.
“With this funding, we will be building out our logistics and supply chain infrastructure to reach new districts and empower rural communities with access to essential products,” Ankur Dahiya, CEO and Co-founder of Rozana, said.
The of capital will fuel Rozana’s ambitious plans to bolster its warehousing and logistics capabilities in previously untapped regions, enhance its technological infrastructure, and drive recruitment across key teams including technology, product development, and operations.
Kanwal Singh, Founder and Managing Partner of Fireside Ventures, praised Rozana’s strategic approach and unique value proposition in catering to rural markets. “Rozana’s focus on providing a wide range of products across categories in rural markets and the unique background of their founders make them well-poised to build a very successful business.”
Operating across 13 districts spanning Uttar Pradesh and Haryana, Rozana has already established a formidable presence facilitated by an extensive network of approximately 18,000 peer partners. The startup’s commitment to addressing the underserved needs of rural India has garnered attention and support from investors.
Rohit Sood, Partner at Bertelsmann India Investments, highlighted the vast potential inherent in Rozana’s business model and team. “The opportunity in rural India is greatly underappreciated and this team is the ideal one to unlock it.”
