ROLLER, a global venue management platform for leisure and attractions, has secured $50 million in new VC funding to accelerate innovation and expand its AI-powered solutions. The round was led by existing investor Insight Partners, with J.P. Morgan joining as a new funding provider.
The company aims to use the capital to strengthen its AI and automation capabilities, expand financial services, and grow its partner ecosystem to provide greater flexibility and choice for venue operators.
Executive Statements
Luke Finn, Co-founder & CEO of ROLLER, said the new VC funding enables the company to accelerate innovation and enhance customer support, helping operators grow faster and deliver better guest experiences in a competitive market.
Rachel Geller, Managing Director at Insight Partners, emphasized that Insight Partners’ continued investment reflects confidence in ROLLER’s growth trajectory and leadership, noting the new capital will support global expansion and ongoing product innovation.
Peter Bairaktaridis, Head of Innovation Economy Coverage for Australia & New Zealand at J.P. Morgan, stated that J.P. Morgan is proud to back ROLLER as it scales internationally and continues to deliver innovative solutions for the attractions and leisure industry.
Mark Finn, Co-founder & CFO of ROLLER, highlighted that the funding provides flexibility to pursue both organic and inorganic growth opportunities, enabling the company to deliver more value and advancements to customers worldwide.
Expanding Reach and Innovation
With more than 3,000 customers across 30+ countries, ROLLER has become a trusted technology partner for the leisure and attractions sector. The company’s cloud-based platform integrates ticketing, POS, payments, memberships, gift cards, kiosks, and guest experience tools, designed to simplify operations and maximize revenue.
ROLLER continues to strengthen customer support, achieving a 95 percent response rate within one minute and introducing new initiatives such as premium support, expanded chat services, and a hardware lab for faster issue resolution.
Now employing over 300 people globally, ROLLER operates from offices in Melbourne, Sydney, San Francisco, Austin, London, Costa Rica, and Bosnia, with ongoing plans for global expansion.
Insight Partners is a global software investor with over $90 billion in assets under management, investing in more than 875 companies worldwide.
J.P. Morgan is a global leader in banking and financial services with $38 trillion in assets under custody.
