Publicis buys e-commerce software company Profitero for $210 mn

French advertising company Publicis is set to acquire Profitero, a global e-commerce software platform, in a deal worth 200 million euros ($210.58 million).
Dollar spending on technologyProfitero, which employs 300 staff, is assisting brands in their sales performances and profitability across 700 retail websites across the world.