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Publicis buys e-commerce software company Profitero for $210 mn

French advertising company Publicis is set to acquire Profitero, a global e-commerce software platform, in a deal worth 200 million euros ($210.58 million).
Dollar spending on technologyProfitero, which employs 300 staff, is assisting brands in their sales performances and profitability across 700 retail websites across the world.

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