Product photography and editing tips for your business

As a business owner, you know that how you present your products to the world plays a huge role in how they’re perceived and the sales you make.
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This is why great product photography and proper editing are key in your advertisements, online storefront, social media pages, etc. But not all of us can afford to outsource these jobs to professionals, so how can we tackle them on our own?

Here are a few tips that can help you upgrade how your product photos look when you’re uploading them and showing off your wares.

Do Something Different

If you really want your photos to stand out, you need to be willing to experiment a little, either with your setup or with your editing. For example, transparent background images can make for really creative edits.

When it comes to photography and editing, dare to be a little different, but make sure you have the following basics down first.

Use a Great Background

The background you use for your product pics is important. Most professionals would advise you to use a simple white background, as this will foreground your product and make them the shining star.

However, there’s no harm in adding a little intrigue to your background. Look at some product photography inspo online to help you gather ideas.

Work With a Tripod

Using proper gear is always a good start, and a tripod can come in handy when you’re doing a shoot.

Keeping your camera in one place can help with cohesion in your photos, especially when you snag that lighting and angle just right and want to make sure all your shots look the same. You can adjust your background and products in front of the stock-still camera.

Retouch, Retouch, Retouch

It’s important that you learn how to retouchyour photos in the editing process. This is most commonly thought of when editing pictures of people – red eye, blemishes, wrinkles, etc.

However, these steps are important for product photography too, and you’ll be allowed to play with various elements to perfect your pics.

Adjust the Lighting

You also need to perfect your lighting. Of course, you can always do some editing after the fact, but getting your lighting right in the first place will always be a great help and produce much better pictures – natural light is always best, but you can buy some tools to help you.

There are plenty of lighting tips you can use to get your photos just right, play around with your camera, natural light, lighting gear and editing tools until you figure out what works.

Take a Basic Class

If you’re going to be doing your own product photography, it might be in your best interests to simply take a beginner’s class. This can help elevate your photos to a new level.

You can even do great photography with newer smartphones, such as theiPhone 14 and iPhone 14 Pro. Don’t let your lack of a professional camera deter you from taking a basic photography class!