Prismatic, the embedded integration platform for B2B software companies, has raised $3.25 million in seed funding.
Investors include Falls Angel Fund II and executives from across the tech sector.
Founded in 2019 by B2B software industry veterans, Prismatic gives B2B software teams an easier way to build integrations and provide a first-class integration experience to their customers.
Prismatic CEO and cofounder Michael Zuercher said: “B2B software companies are spending huge amounts of time and resources on customer integrations. We hear the same challenges over and over from teams across the B2B software world. It speaks to how badly a platform like this is needed.”
Prismatic’s specific focus on helping B2B software teams provide customer integrations makes it unique in the integration platform space, which has traditionally focused on helping enterprises automate their internal workflows.