Pigment raises $88 mn in VC funding led by ICONIQ Growth

Pigment, a business planning platform, has raised $88 million in a Series C funding round led by ICONIQ Growth.
VC funding for techPigment has raised $248 million to date. Felix Capital, as well as previous investors Meritech, IVP and FirstMark have also joined the round.

Companies such as Klarna, Miro, PVH (including brands such as Tommy Hilfiger and Calvin Klein), Airtable, Figma, Webhelp and Poshmark choosing Pigment to help plan, make decisions, and drive growth.

Pigment will use the funds to drive growth at the company, with headcount expected to increase by 25 percent by the end 2023, across enterprise sales, partnerships and product teams. The company will also invest in product innovation.

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