Mixpanel, a product analytics solution powering more than 6,000 digital companies, has secured a $200 million Series C growth investment from Bain Capital Tech Opportunities. The funding was raised at a $1.05 billion valuation.
Mixpanel has raised $277 million to date, including its previous $65 million Series B investment led by Andreessen Horowitz in 2014.
Mixpanel will use the investment to accelerate product development and expand Mixpanel’s reach to new digital-first businesses. Mixpanel’s customers include Netflix, Monday.com, Noom, and Xero. Mixpanel plans to scale its team in North America, EMEA, and Asia-Pacific over the next 12 to 18 months, with an emphasis on go-to-market, product, and engineering.