Mable, a digital platform that offers a wholesale ordering platform to grocers, emerging brands, and regional distributors, announced an $8.5 million Series A funding round led by Venrock.
Existing investors Accomplice and Founder Collective, and new investor Underscore have also joined the funding round.
Boston-based Mable will use the funding to grow its team, advance its product capabilities, and continue building a trusted network of distribution partners nationwide.
Mable connects brands, regional distributors, and retailers to enable efficient inventory procurement. It gives brands a new distribution channel, offers retailers an easy way to discover new products and restock their shelves, and allows distributors to offer their customers advanced e-commerce, said Mable founder and CEO Arik Keller.