Today’s M&A deals include announcements on UST, Modus Information Systems, Adaptavist, D|OPS Digital, Gladius Communications, Kylee Social, BrandXads, among others.
UST acquires Modus Information Systems
UST acquired Modus Information Systems, a specialist in core banking implementation and digital banking services, to bolster its financial services offerings in Africa and globally. The strategic aim is to integrate Modus’s domain expertise in Finacle-based core banking, digital transformation, and banking operations into UST’s broader tech services stack. This allows UST to deliver end-to-end digital banking solutions—not just advisory and infrastructure. Financial details weren’t publicly disclosed. The acquisition extends UST’s reach into banking verticals and enhances its competitive positioning in fintech transformation.
Adaptavist acquires D|OPS Digital
Adaptavist acquired D|OPS Digital, a DevOps and DevSecOps consulting firm, to deepen its offerings in secure software delivery and operational resilience. Strategically, this allows Adaptavist to embed security and compliance earlier in the software development lifecycle across clients. The deal bolsters Adaptavist’s capability in automation, CI/CD pipelines, infrastructure as code, and secure toolchains. Technologically, integration of D|OPS’s security-by-design frameworks and code analysis tools accelerates innovation in governance and resilience. While financials were not announced, the move underscores Adaptavist’s strategy to build a full-stack platform that fuses development, operations, and security.
Gladius Communications acquires Kylee Social
Gladius Communications acquired Kylee Social, a digital and social media agency, to strengthen its creative, content, and social strategy capabilities. The purpose is to offer clients end-to-end digital marketing — from strategy and paid social to community engagement and analytics. Strategically, this helps Gladius expand service breadth and cross-sell to existing clients. Technologically, combining Kylee Social’s content production and social-insights tools with Gladius’s media planning and analytics adds innovation in campaign orchestration. Deal terms were not public, but the acquisition signals consolidation in boutique agencies to deliver integrated services at scale.
Consumer Rating acquires BrandXads
Consumer Rating acquired BrandXads, a digital marketing and performance advertising firm, to augment its capabilities in paid media, creative, and ROI-driven marketing campaigns. The strategic rationale: to transform Consumer Rating from a consumer insights business into a full-stack marketing platform. Technologically, integrating BrandXads’ adtech stack, optimization algorithms, and attribution models allows for smarter campaign automation and feedback loops. Though no financials were disclosed, the deal reflects a trend of data / insights firms acquiring execution arms to control the full marketing value chain.
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