Today’s M&A deals include Salesforce, Apromore, Confido, Muffin Data, Lendscape, WinFactor, among others.
Salesforce acquires remaining majority stake in process intelligence software firm Apromore
Salesforce has acquired the remaining majority stake in process intelligence software company Apromore to strengthen its AI-driven automation ecosystem. The acquisition integrates process discovery and mining technology into Salesforce’s platform, providing real-time visibility into business workflows across applications. This move strategically enhances Agentforce AI and Einstein automation tools, enabling data-driven process optimization and continuous improvement. By shifting from assumption-based workflows to evidence-backed intelligent automation, Salesforce aims to deliver more precise and scalable customer engagement solutions. The deal reinforces Salesforce’s long-term strategy to combine AI, analytics, and automation within its cloud ecosystem for measurable enterprise efficiency gains.
Confido buys CPG data analytics specialist Muffin Data
Confido has acquired Muffin Data, a specialist in consumer packaged goods (CPG) data analytics, to advance its retail intelligence and digital commerce capabilities. The acquisition enhances Confido’s technology stack with AI-driven demand forecasting, product performance tracking, and consumer insight modeling. Strategically, this deal empowers Confido to deliver data-backed decision-making tools to CPG clients and retailers, improving inventory optimization and sales planning. Muffin Data’s proprietary analytics engine and API-driven architecture strengthen Confido’s data infrastructure, supporting end-to-end visibility across the supply chain. The acquisition highlights Confido’s focus on scalable analytics innovation and customer-centric business intelligence solutions in the evolving retail analytics sector.
Lendscape purchases factoring software firm WinFactor
Lendscape has purchased WinFactor, a leading factoring and receivables finance software provider, to expand its footprint in digital lending and working capital management solutions. The acquisition combines Lendscape’s secure finance platform with WinFactor’s end-to-end automation for invoice factoring, risk management, and client onboarding. This strategic move enables Lendscape to enhance financial institutions’ operational efficiency and real-time visibility across credit processes. With WinFactor’s modern APIs and cloud-based flexibility, Lendscape can accelerate innovation in embedded finance and digital trade solutions. The deal supports Lendscape’s long-term strategy to lead in fintech infrastructure by integrating automation, compliance, and data intelligence under one scalable ecosystem.
Thasniya VP
