Today’s M&A deals include announcements from Online Instruments, Power Digital, Herringbone Digital, and others.

Online Instruments acquires Level 3 Audiovisual
Online Instruments’ acquisition of audiovisual systems integrator Level 3 Audiovisual supports its strategy to provide end-to-end AV solutions across commercial and institutional clients. Level 3’s expertise in design, installation, and system integration of audiovisual infrastructure complements Online Instruments’ product offerings, enabling innovative AV solutions. The acquisition enhances service capabilities, project execution efficiency, and customer support technology. By integrating Level 3’s team and assets, Online Instruments accelerates growth in both hardware and systems integration markets. Deal size was not disclosed, but the transaction is a technology-focused expansion intended to strengthen market reach and deliver comprehensive AV solutions.
Power Digital acquires Cardinal
Court Square Capital’s Power Digital acquisition of healthcare performance marketing agency Cardinal is aimed at expanding digital marketing services for the healthcare sector. Cardinal’s expertise in patient engagement, marketing automation, and data-driven campaign management aligns with Power Digital’s strategy to scale healthcare marketing offerings. The acquisition enhances innovation by integrating analytics-driven marketing tools and technology platforms for improved ROI and patient acquisition strategies. Financial details were not disclosed, but the deal reflects a strategic service expansion designed to strengthen Power Digital’s healthcare vertical, increase market share, and deliver comprehensive, technology-enabled marketing solutions for healthcare organizations.
Herringbone Digital acquires BluShark Digital
Herringbone Digital’s acquisition of BluShark Digital, a legal digital marketing company, aims to strengthen its services for law firms and legal professionals. Strategically, the deal expands Herringbone’s digital marketing capabilities, including SEO, PPC, and client acquisition strategies. BluShark’s proprietary marketing platforms and analytics tools enable innovative, data-driven campaigns, improving client engagement and ROI. The acquisition allows Herringbone to integrate specialized legal marketing technology into its service offerings, enhancing differentiation in the professional services market. While the deal value was not disclosed, it represents a targeted strategic acquisition to grow vertical-specific expertise and technology-driven marketing solutions.
THASNIYA VP

