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M&A deals: Automation Anywhere, Bugcrowd, FullStory, Glassbox 

Today’s M&A deals include announcements on Automation Anywhere, Bugcrowd, FullStory, Glassbox, among others.

acquisitions M&A
acquisitions M&A Credit Freepik

Automation Anywhere Acquires Aisera

Automation Anywhere’s acquisition of Aisera aims to accelerate its AI-first automation strategy and strengthen its presence in the agentic AI workflow automation market. The move enhances its platform with Aisera’s autonomous AI capabilities for self-learning and intelligent process execution, aligning with the industry’s shift toward agentic automation. Strategically, the deal helps Automation Anywhere compete with AI-heavyweights like Microsoft, Salesforce, and ServiceNow. Although the valuation reportedly fell below Aisera’s last funding round, the acquisition underscores Automation Anywhere’s commitment to innovation and its ambition to redefine enterprise automation by merging RPA with next-generation AI orchestration for improved efficiency and scalability.

Bugcrowd Acquires Mayhem Security

Bugcrowd’s purchase of Mayhem Security expands its AI-powered cybersecurity testing capabilities by combining human expertise with intelligent automation. The acquisition strengthens Bugcrowd’s platform through AI-driven code and API vulnerability detection, enabling faster, more precise, and scalable security assessments. Strategically, the deal supports Bugcrowd’s goal to become a comprehensive security validation ecosystem, addressing growing enterprise demand for continuous application security and risk management. This integration enhances innovation in AI-augmented penetration testing, aligning with the market trend of automating vulnerability discovery. The transaction reinforces Bugcrowd’s leadership in proactive security operations while advancing the efficiency of global vulnerability management solutions.

FullStory Acquires Usetiful

FullStory’s acquisition of Usetiful advances its digital experience analytics strategy by integrating product adoption and user onboarding tools into its customer experience (CX) platform. The deal enables FullStory to deliver more holistic behavioral insights and improve user engagement and retention through interactive in-app guidance. Strategically, it positions FullStory to compete more effectively in the CX and product analytics market, bridging the gap between user behavior data and actionable onboarding workflows. This combination enhances FullStory’s value proposition to enterprise clients seeking unified visibility across the digital customer journey, while reinforcing its focus on data-driven experience optimization and customer satisfaction.

Glassbox Acquires Anodot

Glassbox’s acquisition of Anodot represents a strategic expansion into FinOps and cloud cost optimization software, broadening its analytics capabilities beyond customer experience monitoring. Anodot’s AI-powered anomaly detection and real-time cloud cost insights complement Glassbox’s digital experience analytics, creating a unified intelligence platform for operational and financial optimization. The deal reflects a growing trend of data convergence between CX and FinOps, helping enterprises control cloud expenditures while improving digital performance. This merger combines predictive analytics and AI-driven insights, enabling organizations to enhance decision-making and resource utilization across both technical and financial operations in hybrid cloud environments.

Thasniya VP

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