UST Global, a digital transformation solutions company, announced a strategic investment in London headquartered Ksubaka, a provider of in-store gamified sales, data collection, and marketing tools for retailers.
The collaboration combines Ksubaka’s platform to deliver fast-to-market solutions and UST Global’s broad reach for deep system integrations and working with most of the top retailers in the world.
Ksubaka has developed a range of products that enable retailers to deliver better customer experience. The company’s solutions include Smiles, a customer research app; Cloudshelf, a powerful offline-to-online aisle for retail stores; and Gamified Experience, a range of custom games to connect with customers, encourage exploration, and promote brands.