JPMorgan Chase & Co’s asset and wealth management division has picked up a stake in Kraft Analytics Group (KAGR), a sports-focused data analytics firm.
New England Patriots owner Robert Kraft’s KAGR has clients that include the National Football League, teams across major American sports leagues as well as college athletic programs. The financial terms of the deal were not disclosed.
Through the deal, J.P. Morgan Asset & Wealth Management is looking to leverage the huge data flowing in from ticketing sales and legal sports betting to better cater to its clients.
