Instoried secures $200 mn commitment from GEM Global

Instoried has secured $200 million commitment from global investment group GEM Global Yield to expand operations globally and develop artificial intelligence (AI)-based content generation tools.
Instoried CEO Sharmin AliSharmin Ali, founder of Instoried, said the technology platform uses AI to help people write original and more lively content, make messaging crisper, improve headline impact, improve empathy and tone.

The tech platform’s algorithm, utilizing 30 million data points, powers a top-notch collaborative content creation tool that provides instant feedback in real-time.

“Instoried helps people convey the proper tonality in everything they write from email to blogs, from marketing copy and advertising to long-form articles,” said Sharmin Ali, CEO of Instoried.

The platform will invest in its technology to add a Google Chrome extension, a WordPress plug-in and other elements to its product portfolio.

GEM will provide a share subscription facility of up to $200 million, to be drawn at the option of the company, for a 36-month term following a public listing.

Instoried aims to go public via SPAC (special purpose acquisition company) or the traditional IPO route.

Instoried will focus on hiring for leadership and technology roles, develop the tech stack to launch their own content generation tool and invest in marketing in India and Asia markets.

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