GlobalBees, a roll-up e-commerce company, has secured $111.5 million in a series B funding led by Premji Invest.
Existing investors such as SoftBank and FirstCry have participated during the funding round. Steadview Capital became the latest investor to back the company.
GlobalBees plans to use to strengthen its products and expedite its efforts towards product innovation, customer experience and hiring employees. GlobalBees is an aggregator of digital brands that transforms marketplace sellers into international brands.
GlobalBees has more than 100 employees. The company is in advanced talks with 20 plus companies to strengthen its portfolio of digital first brands.
GlobalBees was founded in May 2021. GlobalBees is already working with companies in categories such as Homecare, Beauty and Personal Care, Nutrition & Wellness, Fashion Jewellery, and Eyewear.
GlobalBees said it plans to invest in 100 plus brands across verticals over the next three years, including fast-moving consumer goods (FMCG), sports, home organisation, and lifestyle.
GlobalBees has offices in Delhi and Bengaluru and has developed assets and expertise in marketing, technology, supply-chain & logistics and product innovation and more. In July 2021, the company raised $150 million in a mix of equity and debt in a Series A, led by FirstCry and other investors.