Offline-to-online commerce platform DotPe has secured $27.5 million in Series A funding led by PayU.
Google, a new investor, and Info Edge Ventures, an existing investor, have also participated during the funding round.
DotPe has raised $35.5 million to date.
Shailaz Nag, Gyanesh Sharma and Anurag Gupta are the cofounders of DotPe.
DotPe will use the fresh funding towards accelerating product development, market expansion and scaling technology to meet the fast-growing market demand.
DotPe has digitised enterprise as well as small and medium-sized business (SMB) merchants through a full stack solution — from giving them an online presence to enabling seamless ordering, online payments and delivery.
The company has an app called Digital Showroom that helps businesses open a digital store front quickly.
On the enterprise side, it has integration with 10,000+ restaurants and food courts, including leading global and domestic FnB brands.
On the SMB front, its product Digital Showroom has on-boarded over 5 million merchants within 6 months of launch in September 2020. The product enables merchants to sell online by creating a digital storefront and accepting orders through WhatsApp.
In the last 12 months, over 5 million Indian consumers have switched to the hassle-free way of ordering and buying from DotPe’s merchants using its platform. Over 38 percent of orders daily are now through repeat consumers.