Disruptive technology innovators revealed

Juniper Research has revealed 25 of the world’s most exciting disruptive technology innovators.

Cybereason, Klarna and what3words are the top three technology companies in the list called Top 25 Technology Innovators & Disruptors: 2016 prepared by Juniper Research.


Israeli firm Cybereason uses big data, behavioural analytics and machine learning to automatically hunt down complex cyberattacks in real time.

What Cybereason does differently to other security companies is to determine the exact timeline of an attack, including information on what the hacker extracted at any moment. This is crucial because attackers can squat for weeks inside a system before deciding to take action. Cybereason’s solution allows accurate tracking of the specific vulnerability that the attack exploited, to prevent attacks happening again.


Klarna wants to bring the ‘one-click’ payment experience, currently used with trusted brands such as eBay and Amazon, to all online merchants.

Many companies are dedicated to providing a smoother checkout on eCommerce and mCommerce sites, where shoppers routinely abandon a planned purchase. Klarna’s offering eases the payment process, but delays it completely, with customers entering an email address and a postcode to check out. Klarna then pays the merchant and collects the funds from the shopper within 14 days. This method radically improves conversion rates.


London-based startup what3words comes in third, for its simple strategy of giving every location an address through short three word combinations.

The idea means that millions of people in developing markets could have an address at last. The benefits in terms of citizenship and commerce could be huge. what3words says around 4 billion people may be able, for the first time, to report crime, receive deliveries or exercise many of their statutory rights.

James Moar, research co-author at Juniper Research, said: “Many of the most exciting aspects of technology today, and many of the innovative start-ups, are not so much about new technologies, but how the vast connected computational power already available is being applied.”