De Tune selects Tata Communications to transmit media content

De Tune, a media and entertainment company, has selected Tata Communications in order to transmit media content from multiple simultaneous event locations to its studio in Los Angeles with low latency and reliability.
Tata Communications for CIOsEmployees are able to collaborate more effectively on productions, while driving greater efficiencies and limitless scalability, ensuring the smooth delivery of content to its viewers, Tata Communications said.

Tata Communications has supported De Tune to simplify its production operations by consolidating multiple vendors into one media ecosystem with the help of Tata Communications’ end-to-end live video services.

Michael Thuney, chief executive officer of De Tune, said: “We are seeing a huge shift towards remote production across all kinds of content, but especially live events, and this partnership sets us up perfectly to deliver on that.”

“We have helped reduce De Tune’s global vendor ecosystem to enable it to focus on what it does best – producing and delivering incredible content around the globe,” Dhaval Ponda, global head of Media & Entertainment Services, Tata Communications, said.

De Tune is leveraging Tata Communications’ Media Cloud to  automate its production workflow, along with video format conversions and online content delivery, by accessing Tata Communications’ transcoding services and Video Content Delivery Network (CDN).

De Tune specialises in storytelling by connecting communities and sharing human interactions with the world.

The full suite of Tata Communications services adopted by De Tune includes the Video Connect Platform for media transfer, Media Cloud Compute for storage and compute, and Tata Communications’ Content Delivery Network to ensure seamless online content delivery.

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