Bluedot, a provider of location technology for mobile apps to power interactions between brands and their customers, has raised $9.1 million in Series B funding led by Autotech Ventures.
Bluedot raised $21.9 million to date.
Existing investor Transurban and new investors Forefront Ventures, IAG Firemark Ventures, and Mighty Capital, have joined the round.
Bluedot also announced the launch of Tempo, a predictive time-based arrival technology that will allow customer brands like Dunkin’ Donuts, KFC, McDonald’s, Transurban, On The Run, and others to receive real-time alerts to know when a consumer is approaching.
With Tempo, businesses will always be ready at the exact moment a customer enters a store, drives up to a curbside pickup spot, or arrives at a drive-thru window. Tempo is an advanced alternative to radius-based geofencing.
The new product will take into account travel time, traffic patterns, topography, and real-life behaviors, such as how long it takes to get into a vehicle. It provides mobile-based data that can quickly transform businesses, driving towards more efficient operations in the wake of Covid-19.
