Bacardi taps Preservica to preserve digital and corporate records

Bacardi, the world’s largest privately held spirits company, has selected Preservica to preserve digital assets and corporate records, including advertising campaigns, business strategies as well as digitized historical collections.
Bacardi and technology deployment
The digital preservation initiative aligns with Bacardi efforts to continuously modernize ways of working and leverage technology while protecting its 158-year old heritage.

A growing inventory of digital materials from the past 20 years, prompted Bacardi to find a preservation platform to future-proof and protect digital assets.

The Preservica platform will also ensure access for teams across the company to contribute critical records.

As Bacardi offices, including the four archives sites across the globe, closed their doors for safety reasons during Covid-19 pandemic, the Bacardi Archives team relied on digital access to keep up with requests for stories, images and other content used regularly by brand and business teams.

Unlike storing digital assets in the cloud or using a traditional DAM system, Preservica’s preservation platform is designed from the ground-up to tackle the unique challenges of protecting digital assets over decades.

“This means ensuring digital content is stored, always accessible, and automatically transformed into formats that can be read and used without needing the original application,” Mike Quinn, CEO of Preservica, said.

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