Announcing Google Startup School India

Google announced Startup School India – a Google for Startups initiative, as part of efforts to support the growth of start-ups.
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The inaugural edition of Startup School India – a GFS initiative, kicks off today at 11AM. To sign up, you can register here goo.gle/ssi.

India has close to 70,000 startups and India is the third largest birthing ground for startups in the world.

Bengaluru, Delhi, Mumbai and Hyderabad may be home for several startups. “We have multitudes of fast-growing startups headquartered in centers such as Jaipur, Indore, Gorakhpur and more. These cities account for nearly 50 percent of all recognized startups in India,” Karthik Padmanabhan, Developer Relations Program Manager Lead and Aditya Swamy, Director – Play Partnerships, said in a blog post.

90 percent of all startups fail within the first five years of their journey – mostly for the same key reasons – unmanaged cash burn, flawed demand assessment, ineffective feedback loops or lack of leadership.

Google’s Startup School India offers a 9-week online program, featuring chats between Google leaders and collaborators from across the startup ecosystem spanning fintech, D2C, B2B and B2C e-commerce, language, social media & networking, job search and many more. The full list of speakers is available here.

The curriculum will feature instructional modules on subjects like shaping an effective product strategy, deep dives on product user value, roadmapping & PRD development, building apps for Next Billion Users in markets like India, driving user acquisition and many more.

There will also be opportunities for founders to gain orthogonal insights from discussions around what makes an effective founder, formalizing hiring and more.

“Startup School is an excellent initiative to reach founders at scale in India. As more young, tech savvy founders start to build their businesses, it’s important that the fundamentals of company-building are well thought out so that founders can build for the long-term,” Gayatri Yadav, Chief Marketing Officer, Sequoia India and Southeast Asia, said.