Amagi raises over $100 million from General Atlantic

Media technology company Amagi has raised over $100 million, including $80 million in primary capital, from global growth equity firm General Atlantic.
VC funding for techAmagi in March received a $95 million investment from Accel, Norwest Venture Partners and Avataar Ventures.

“We have set ourselves the ambitious goal of developing futuristic technology solutions that can help media companies deliver premium personalized content and engaging advertising experiences to their consumers,” said Baskar Subramanian, Co-founder and CEO of Amagi.

Amagi crossed the $100 million ARR threshold after a record second quarter (July-September).

It offers a full suite of solutions for the creation, distribution, and monetization of live, linear, and on-demand channels across cable, OTT, and CTV-led free ad-supported streaming TV (FAST) platforms globally.

Amagi will use the latest funding to strengthen support infrastructure for customers and invest in AI-driven personalization, advertising, and live streaming solutions, particularly in the FAST ecosystem.

Amagi’s clients include ABS-CBN, A+E Networks UK, beIN Sports, Curiosity Stream, Cinedigm, Warner Bros. Discovery, Fox Networks, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, Tegna and Vice Media, among others.

The company has now expanded operations into Germany, South Korea and Australia.