Tag: GenAI
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Steps to Leverage GenAI Advancements in Marketing
Research firm IDC highlights steps for technology buyers to prepare their organizations to use the potential of Generative Artificial Intelligence (GenAI) in marketing tasks.
IDC...
Rapid Rise of Generative AI Contracts Indicates Growing Trend in Enterprise Adoption
Contracts specifying generative AI (GenAI) surged from 7 percent in the first half of 2023 to 38 percent in the latter half of the...
European AI Market to Reach $47.6 bn by 2024, IDC Report
The AI and generative AI (GenAI) market in Europe will surge to nearly $47.6 billion in 2024, marking a significant compound annual growth rate...
IDC Predicts 85% of Leading Retailers to Invest in GenAI by 2027
In a recent report by IDC, it has been forecasted that 85 percent of A2000 retailers will undergo testing and investment in Generative AI...
How Big Firms Will Use AI for Customer Service Tasks
Research firm Gartner said 30 percent of Fortune 500 companies will streamline post-purchase tasks, such as expansion, service, success, and renewal, into a single...
