Tag:

digital marketing

WPP buys social influencer marketing agency Obviously

WPP, a British advertising group, announced the deal to acquire Obviously, a New York-based social influencer marketing agency, in order to expand its business...

MCM software to touch $14.9 bn in 2026: IDC

Worldwide revenue for small and midmarket business (SMB) marketing campaign management (MCM) software is expected to grow from $8.5 billion in 2021 to $14.9...

How digital marketing impacts on the education?

Digitization has transformed every sector of the economy, including education. Institutions are now using digital marketing education to teach and engage undergraduates. And yes,...

Leverage digital direct marketing technology to increase your audience and sales

Today, everything is becoming digital, from basic communication to day-to-day activities. This makes it so crucial for businesses to establish a presence in the...

Digital accounts for 56% of marketing spend: Gartner

Marketing budgets have increased to 9.5 percent of total company revenue in 2022 vs 6.4 percent in 2021, according to Gartner report. While marketing budgets...

Diversify your digital marketing strategy to benefit small business

It’s common to see small businesses rely on one marketing platform to grow their business. Another common mistake is to take microloans or microcredit...

What Wikipedia won’t explain about CPM in marketing

It all started when the trees were taller and ads were very different. An open-ended conversation was the basis of word-of-mouth marketing and advertising....

DemandJump buys Metonymy Media

DemandJump, the leading Marketing Strategy Platform that powers first page rankings and better digital outcomes, has acquired Metonymy Media. The acquisition will accelerate DemandJump’s development...