Tag:

CMO

Five marketing technology trends for CMOs to focus on customer acquisition

The latest Gartner report said Chief Marketing Officers (CMOs) will be focusing on five technology areas for looking to new customer acquisition and growth. Marketers...

Marketing budget dips to 6.4% of revenue in 2021 from 11% in 2020: Gartner

The latest Gartner report indicated that marketing budget prepared by CMOs have dropped to 6.4 percent of company revenue in 2021 from 11 percent...

Nike shines in online business thanks to investment in digital transformation

Nike has revealed that its fiscal 2022 revenue is estimated to grow by low double-digits and surpass $50 billion driven by its investment in...

Software AG appoints Dawn Colossi as CMO

Software AG announced the appointment of Dawn Colossi as chief marketing officer. Based outside of New York City, Dawn Colossi will report directly to Sanjay Brahmawar,...

CIOs and CMOs will play key role in business transformation in 2021

  A few weeks left for the fateful 2020 to bid adieu, forecasts about what 2021 has in offing are on the fly. Doubtlessly, 2021...

Extreme Networks appoints Wes Durow as CMO

Extreme Networks announced the appointment of Mitel executive Wes Durow as chief marketing officer. Wes Durow will lead the channel, field, product, and digital marketing teams, reporting...

CMOs to spend more on marketing technology in 2019: Gartner

IT research agency Gartner says marketing budgets have remained steady at 11.2 percent of company revenue in 2018. The report said 63 percent of chief...

CMO or CIO — who should run marketing technology budgets?

CMOs in the US will spend over $122 billion on investments in marketing technology (martech) and services by 2022 from $90 billion today. Between...