Infotech Lead America: Yahoo has clocked 2 percent increase in 4th quarter revenue to $1.346 billion.
Revenue excluding traffic acquisition costs increased 4 percent to $1.221 billion for the fourth quarter of 2012.
Yahoo’s revenue for the full year was $4,987 million, flat compared to the prior year.
Revenue ex-TAC was $4,468 million for the full year of 2012, a 2 percent increase from the prior year.
Yahoo’s income from operations decreased 22 percent to $190 million in the fourth quarter of 2012.
Income from operations for the full year of 2012 was $566 million, compared to $800 million for the prior year.
Net earnings for the fourth quarter of 2012 decreased 8 percent to $272 million.
Net earnings for the full year of 2012 was $3,945 million, compared to $1,049 million for the prior year. For the full year of 2012, GAAP net earnings included a net gain of $2,755 million related to the sale of Alibaba shares.
“During the quarter we made progress by growing executive team, signing key partnerships including those with NBC Sports and CBS Television, and launching terrific mobile experiences for Yahoo! Mail and Flickr. At the same time, we achieved internal transformation in the culture, energy and execution of the company,” said Yahoo! CEO Marissa Mayer.
Main business of Yahoo
Display
Display revenue was $591 million for the fourth quarter of 2012, a 3 percent decrease compared to $612 million for the fourth quarter of 2011. Display revenue was $2,143 million for the full year of 2012, a 1 percent decrease compared to $2,160 million for the prior year.
Display revenue ex-TAC was $520 million for the fourth quarter of 2012, a 5 percent decrease compared to $546 million for the fourth quarter of 2011. Display revenue ex-TAC was $1,899 million for the full year of 2012, a 2 percent decrease compared to $1,932 million for the prior year.
The number of ads sold on core Yahoo Properties decreased approximately 10 percent compared to the fourth quarter of 2011 and increased approximately 3 percent compared to the third quarter of 2012.
Price-per-ad on core Yahoo Properties increased approximately 7 percent compared to the fourth quarter of 2011 and increased approximately 15 percent compared to the third quarter of 2012.
Search
Search revenue was $482 million for the fourth quarter of 2012, a 4 percent increase compared to $465 million for the fourth quarter of 2011. Search revenue was $1,886 million for the full year of 2012, a 2 percent increase compared to $1,853 million for the prior year.
Search revenue ex-TAC was $427 million for the fourth quarter of 2012, a 14 percent increase compared to $376 million for the fourth quarter of 2011. Search revenue ex-TAC was $1,611 million for the full year of 2012, a 9 percent increase compared to $1,478 million for the prior year.
Paid clicks, or the number of clicks on sponsored listings on Yahoo Properties and Affiliate sites, increased approximately 11 percent compared to the fourth quarter of 2011 and increased approximately 8 percent compared to the third quarter of 2012.
Price-per-click increased approximately 1 percent compared to the fourth quarter of 2011 and decreased approximately 2 percent compared to the third quarter of 2012.
