X5 Retail taps NCR to improve customer service

Russian food retailer X5 Retail Group has tapped NCR to improve customer service and the overall brand experience.

NCR will deploy SelfServ Checkouts at its stores in Moscow, Ekaterinburg and St Petersburg. X5 had 5,005 company-operated stores. Its stores include 4,342 Pyaterochka economy-class stores, 389 Perekrestok supermarkets, 81 Karusel hypermarkets and 193 Express stores. The company operates 31 DCs and 1,528 company-owned trucks across the Russian Federation.

Following the installation of NCR solutions at Perekrestok supermarket and Karusel hypermarket in Moscow, X5 reduce queues and save customer’s time since shoppers will have the choice to scan, bag and pay for goods themselves.

X5 will increase consumer traffic and sales at existing stores because the NCR solution increases the throughput at the checkout and frees X5 staff to provide more customer focused activities. This includes finding merchandise, consulting on purchasing decisions and improving the availability of products in the store.

X5 Retail Russia uses NCR

Today, more than 4,000 customers per day visit the Perekrestok store and over 7,000 per day at the Karusel hypermarket.

“We believe that technology, such as NCR SelfServ Checkouts, will improve the profitability of our business while also addressing the shortage of cashiers in Russia,” said Olga Karaeva at X5.

NCR claims that its SelfServ Checkout solutions handled more than 7 billion shopping transactions in 2013 in the grocery, do-it-yourself, general merchandise and health and beauty retail sub-sectors.

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