United Spirits to launch artificial intelligence powered chatbot

United Spirits and technology
United Spirits, a Diageo Group Company, is launching artificial intelligence powered chatbot that offers bartending solutions.

Simi – Your Personal Bartender is a Facebook Messenger chatbot, developed by Yellow Messenger, a Bangalore based start-up that has developed  Digital assistants through botplatform.iotechnology.

A recent report on artificial intelligence published by MarketsandMarkets said that the overall artificial intelligence market is expected to be worth $16.06 billion by 2022, growing at a CAGR of 62.9 percent from 2016 to 2022.

Simi – Your Personal Bartender chatbot will offer over 200o DIY cocktail recipes which can be made with ingredients like juices, mint, lime, cola etc. and mixed with USL – Diageo’s brands like Black Dog Whisky, Black & White Whisky, Johnnie Walker Whisky, Smirnoff Vodka, Tanqueray Gin and Captain Morgan Rum among others.

The chatbot is expected to gain intelligence through conversations and will start by offering bartending recommendations based on combination of ingredients and alcohol preference. It will offer cocktail recipe choices based on celebratory themes like brunch party, family celebrations, easy evenings and bachelor party.

Simi will get integrated across all USL – Diageo brand pages on Facebook and with the company’s lifestyle website liveinstyle.com.

“There is a shift in the way consumers are interacting with brands and through this conversational interface we wanted to build a first of its kind bartending solution that is not just cutting edge, but can also help us offer our consumers personalization at scale,” said B Sridhar, VP – Digital at USL – Diageo.

There are over 3 billion users on messaging platforms globally. “We believe chatbots powered by artificial intelligence will be the next big technology intervention,” said Raghu Ravinutala, founder of Yellow Messenger.

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