Unieuro IT director Luca Girotti has explained why the consumer electronics retailer has purchased Oracle Retail Demand Forecasting and Oracle Retail Allocation & Replenishment.
The IT investment strategy of Unieuro is to optimize stock levels, increase profitability and improve cash flow by deploying Oracle solutions.
“Oracle Retail gained our confidence to move forward with the project. We validated our choice with customer references in the consumer electronics and hardlines businesses,” said Luca Girotti, IT director, Unieuro.
Unieuro by investing in Oracle solutions aims at improving its centralized supply chain organization in order to support effective omnichannel replenishment processes including DOS, affiliate and online channels.
Unieuro aims to optimize the cross-channel opportunity to minimize stock, reduce obsolescence and streamline organizational costs. The supply chain organization will have more visibility into demand coming from all touch points and to orchestrate the supply, reduce lost sales and increase customer satisfaction.
Unieuro COO Luigi Fusco believes that Oracle Retail provides a distinctive replenishment approach for short lifecycle products which includes attribute based forecasting.
“Optimized orchestration of the stock across channels will help improve fulfillment rate to improve customer satisfaction and reduce obsolescence to eliminate costs,” Luigi Fusco said.
Retailers can proactively position inventory in the right place in the right quantity by using analytic algorithms to drive accuracy and visibility. The visibility of the supply chain organization will help Unieuro inspire consumer loyalty with a better in-stock position.
Ray Carlin, senior vice president and general manager, Oracle Retail, was instrumental in signing up with Unieuro.
