Umstead Hotel deploys SAS Master Data Management

The Umstead Hotel and Spa in Cary located in North Carolina, has implemented SAS Master Data Management to meet their guests’ expectations.

“When a customer walks through our doors, we want all the information — their preferences, past stays and reservations — at our fingertips,” said George Viall, Director of Revenue Management at The Umstead.

“With SAS Master Data Management, we can know that a customer likes to play a round of golf during most visits, followed by a massage at the spa and a cocktail in the lounge. We can not only anticipate that customer’s needs, but also suggest additional services and amenities that might make his or her stay even better.”

In future, the Umstead plans to implement SAS Visual Analytics to increase revenue per guest.

“The Umstead is using SAS Master Data Management in a cloud-based, hosted environment, which is faster to implement and easier to scale,” said Matthew Magne, Global Product Marketing Manager for Data Management at SAS.

“The instant access to customer information helps The Umstead better serve its guests and increase revenue.”

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