Transavia.com, a subsidiary of KLM Royal Dutch Airlines, has signed IT deal with Accenture and Mirabeau to upgrade its online capabilities — online booking and travel-related services.
The airline company provides flights to 100 destinations throughout Europe, the Middle East and North Africa.
Through the IT deal, Transavia.com aims to transform its e-commerce environment to improve online experience to its customers. The IT contract with Accenture will enable the airline firm to offer ancillary services through its web and mobile channels, and will expand the online services to those passengers who have booked through a tour operator.
“Creating a more personalized online experience for customers from all segments helps enable operators such as transavia.com to provide better service to their passengers in a way that directly contributes to the bottom line,” said Dirk-Jan Koops, managing director of Accenture Airline industry practice in Europe, Africa and Latin America.
Accenture is transavia.com’s preferred provider for delivering the online vision for transavia.com, leveraging the new e-commerce solution Navitaire dotREZ. The Navitaire dotREZ web platform allows companies to service passengers online through multiple distribution channels including web, mobile, native applications as well as social media.
On the other hand, Mirabeau will implement transavia.com’s online strategy, customer experience and sales activity through the Sitecore platform.
“There will be increasing opportunities to better connect with and serve customers, especially as their use of digital devices such as mobile and tablets proliferates. We are very pleased to be cooperating in this venture,” said Adjan Kodde, chief executive officer of Mirabeau.
Mirabeau will define an entirely new digital identity for transavia.com and translate that identity across diverse digital touch points such as web, tablet and mobile. Mirabeau also is responsible for providing the managed services that operate and maintain the new platform.
