Subway launches bot for Facebook Messenger to order

Subway restaurant’s new bot for Messenger
Subway, a family-run chain of restaurants, has launched a bot for Facebook Messenger that allows guests to order from more than 26,500 Subway restaurants in the U.S.

Agilitee, one of Subway’s digital partners, announced the sandwich ordering bot at the F8 Facebook Developer Conference in the US.

Guests can use the bot to order a sandwich or salad, customize it with their favorite bread; cheese; vegetables; and sauce, and pay on any device that supports Messenger. Subway’s mobile order systems includes web ordering and app ordering.

To use the bot

Users can launch the Messenger app, visit or visit and tap Start Order. The bot will ask for the user’s location to find the closest Subway restaurant. The user can select bread, cheese, vegetables and sauce, as well as drinks, cookies or chips. Users can select their payment method: Facebook’s payment system or Masterpass, a digital payment service from Mastercard, and the order will be ready for pick up in 15 minutes or less.

“Our bot for Messenger was deployed in more than 26,500 U.S. Subway restaurants,” said Carman Wenkoff,  chief information and digital officer of Subway.

Subway Digital, created in 2016, is hiring more than 150 people for jobs supporting the brand’s omnichannel approach.