Saudi Airlines deploys Microsoft business intelligence solution

Saudi Airlines has deployed a business intelligence (BI) solution including Microsoft SQL Server 2012, Power BI for Office 365, Windows Server 2012 and Microsoft SharePoint Server 2013.

The Microsoft BI solution will assist the airline to analyze and share data in a unified way. Saudi Airlines will have better business visibility, more engaged employees, and projected savings of millions of dollars per year in the process.

Earlier, Saudi Airlines had many different business intelligence and incentive solutions, separate training and no standard platform to run all the environments.

Microsoft said the deployment is helping the company gain insight to better manage different aspects of the global aviation operations.

Insights into subsidiaries such as Saudi Cargo, Saudi Catering and Saudi Ground Services will be additional benefits.


Muhammad Albakri, executive vice president of Finance, Saudi Airlines, said: “The new BI solution from Microsoft maximizes the value of information coming from multiple systems. We’ve started to run analyses and provide results to executives to help them track trends and react quickly and proactively.”

Microsoft Consulting Services enabled Saudi Airlines to deploy the foundation of its business intelligence solution in 90 days.

The BI solution pulls disparate data together for multiple sources for analysis, and provides dynamic dashboards, enterprise reports and customer reports. In addition, the airline is using a Windows 8.1 app to give a consolidated view of the data for its highly mobile workforce.

Since the implementation, the airline is seeing improved operational functions, such as passengers sales, revenue accounting, customer service, marketing and fraud prevention, which has increased Saudi Airline’s overall efficiencies globally and saved millions of dollars annually.

The BI solution from Microsoft is assisting the airlines to fine tune its marketing and pricing strategy and service offering.

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