Women’s Tennis Association (WTA) announced a new online portal that provides data and insights to media in real time during WTA tournaments.
SAP Tennis Analytics for media software uses analytics to enhance the sport for tennis for players, coaches, tournament organizers, media and fans. SAP Tennis Analytics for media will be available exclusively for the WTA credentialed media at the start of the 2018 WTA tour.
The business software major said that SAP Tennis Analytics for media applies SAP Leonardo Machine Learning capabilities and SAP Predictive Analytics software to provide analysis and insights based on historical and live data.
It includes instant side-by-side player, tournament and career comparisons during live tennis matches. The software provides new alerts feature that notifies users of any outliers in benchmarked player data and gives media access to stats with context – data accompanied by meaningful insights.
To ensure that SAP Tennis Analytics for media is a valuable resource optimized for reporters’ unique needs, SAP has been securing feedback from key tennis media and the tennis community for the last few years.
Jenni Lewis, head of tennis technology, SAP, said: “The real-time nature of insights provided by SAP Tennis Analytics for media has the ability to help media create richer content and change the way our audiences utilize data before, during and after tournament play.”
