SAP SE explained how it helped footwear and accessory manufacturer ALDO Group to transform business digitally with SAP Hybris Commerce.
With more than 2,100 points of sale, the company operates under two signature brands, ALDO and Call It Spring, and one multibrand retail concept, GLOBO.
ALDO’s previous e-commerce site was challenged with inventory inaccuracy, a lack of flexibility and poor performance during times of high website traffic.
The ALDO Group wanted to engage with its global audience both in-store and across digital channels, where its customers were browsing and shopping with increasing frequency.
The Hybris Commerce works across channels so it can expand into new regions. With this solution in place, the ALDO Group was able to simplify back-end operations and offer increased visibility into the sales lifecycle.
In doing so, it was able to optimize customer experiences and lay the groundwork for further growth and additional functionality.
“With a need to scale and advance our commerce strategy to support our growth, we turned to SAP Hybris solutions. They have been critical to us in our commerce journey, enabling our brand to take the customer retail experience to the next level, said Serge Rose, senior director, customer applications, ALDO Group.