Salling Group, Denmark’s largest retail group, has selected Tata Consultancy Services (TCS) as its long-term strategic IT partner, marking a major step in its digital transformation and sustainability journey.
The partnership, which spans operations in six countries and 2,100 stores under well-known brands like føtex, Bilka, Netto, RIMI Baltic, BR, and franchise outlets Carl’s Jr. and Starbucks, signals a significant investment in technology to support the group’s ambitious growth strategy, “Aspire 28.”
Technology Investment to Support Strategic Growth
Salling Group’s decision to collaborate with TCS aligns with its broader push to modernize its retail and operational ecosystem. The retailer is focusing on transforming customer experiences, improving backend efficiency, and enabling intelligent, sustainable growth. Central to this investment is TCS’s role in advancing Salling Group’s cloud adoption journey, enhancing scalability and agility, and preparing the IT landscape for future expansion and acquisitions.
The selection of TCS also reflects Salling Group’s intent to integrate AI and automation across its digital infrastructure, leveraging TCS’s Cloud Exponence platform. This AI-powered, machine-first approach is designed to reduce cloud management complexity, enhance resilience, and ensure security and compliance across hybrid environments. The transformation will extend across critical functions — from e-commerce to supply chain and store operations—driving a more connected and responsive retail environment.
Enabling the ‘Aspire 28’ Strategy
The technology partnership will directly support Salling Group’s “Aspire 28” strategy, which targets expansion through new store openings and potential mergers and acquisitions across Northern and Central Europe. By working with TCS, Salling Group aims to create a digital backbone capable of supporting rapid market entry, operational integration, and localized consumer engagement at scale.
Alan Jensen, CIO of Salling Group, emphasized the importance of this initiative in meeting evolving consumer expectations. “Our partnership with TCS will help us better respond to [customers’] changing needs and do so responsibly and sustainably,” he said, adding that the project plays a pivotal role in executing the company’s 2028 vision.
TCS Brings Retail and Regional Expertise
TCS, with over 20,000 employees supporting enterprises across the Nordics, brings extensive experience in retail transformation and local market understanding. Its suite of AI-enabled platforms—including TCS Omnistore™ for unified commerce and TCS Optumera™ for AI-led merchandising—will be instrumental in optimizing Salling Group’s operations and improving omnichannel offerings.
“We’re proud to partner with Salling Group and support the journey towards their Aspire 28 vision and many more years of sustainable growth,” said Abhijit Niyogi, VP and Business Unit Head for Retail at TCS. TCS will help build adaptive, customer-centric systems that enable Salling Group to offer more personalized, seamless, and resilient retail experiences.
Conclusion
This strategic partnership is a clear indicator of Salling Group’s commitment to future-proofing its operations through technology-led transformation. By choosing TCS as its digital partner, Salling Group is investing not just in IT modernization, but in scalable infrastructure that supports innovation, sustainability, and aggressive expansion in a highly competitive retail environment.
InfotechLead.com News Desk
