Salesforce to make $2 bn investment in Canada

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CRM company Salesforce said it will make an investment of $2 billion in its Canada business over the next five years.

Salesforce is making additional investment in Canada as part of its strategy in accelerating business growth and innovation in Canada.

Research firm Gartner said Salesforce is the #1 CRM provider in Canada.

Salesforce works with more than 6,000 Canadian companies, including Air Canada, Husky Energy, Loblaws, Manulife, Roots, TD Bank and TELUS.

“Canada is one of the most exciting investment opportunities for Salesforce and we are thrilled to commit $2 billion over the next five years to fuel future growth,” said Marc Benioff, chairman and CEO of Salesforce.

Salesforce has more than 1,300 employees in Canada. The company is also the fastest growing among the three largest enterprise software vendors in the region according to Gartner.

Salesforce and its ecosystem of customers and partners in Canada will create more than 28,000 new direct jobs and US$17 billion in new business revenue in Canada by 2022, according to research by IDC.