CRM leader Salesforce said it would launch a streaming service, Salesforce+, that would feature original content focused on businesses and professionals.
The company said its in-house studio has developed and produced the core content for the streaming service that would debut at its Dreamforce event in September.
Registered Dreamforce attendees will get first access to Salesforce+ by signing up for a digital front-row seat at Dreamforce 2021.
Sarah Franklin, President and Chief Marketing Officer, Salesforce, said: “Just as brands like Disney, Netflix and Peloton have done with streaming services for consumers, Salesforce+ is providing an always-on, business media platform that builds trusted relationships with customers and a sense of belonging for the business community.”
The service, which is meant to be a business media platform unlike streaming options offered by Walt Disney and Netflix, will include live experiences, original series and podcasts.
Its slate of content includes Connections that features marketers from companies such as IBM, Levi’s, and GoFundMe, and The Inflection Point that features chief executive officers of brands like Coca-Cola, PayPal and Ford Motor.
