Salesforce previews product strategy for summer


Salesforce announced its product strategy for the first half of its current fiscal year.

The CRM company plans to release more than 300 advancements across the entire Salesforce Customer Success Platform. This is in addition to the innovations coming to Sales Cloud Lightning and Service Cloud Lightning.

New capabilities in these releases include:

  • App cloud, which simplifies automating business processes using drag-and-drop criteria and enterprise workflows.
  • A Heroku Enterprise that enables developers to create connected apps using network, data and identity services shared across the App Cloud.
  • Marketing Cloud,  a marketing solution that provides content management system, updated email creation flow and an email marketing mobile app to help marketers accelerate the delivery of scalable and personalized email programs.
  • Community Cloud Lightning, a combination of new Lightning Community Templates, Lightning Community Management and Integrated Live Agent, designed to enable companies to become smarter and more connected.

Salesforce also introduced new core Salesforce editions for Sales Cloud and Service Cloud to give customers more customization and configuration capabilities.

Salesforce said its Professional Edition, Enterprise Edition and Unlimited Edition for Sales Cloud and Service Cloud will be replaced by new Lightning Professional Edition, Lightning Enterprise Edition and Lightning Unlimited Edition for Sales Cloud and Service Cloud and will be priced at $75, $150 and $300, respectively.

These new editions are expected to be generally available in the quarter ending July 31, 2016. Existing Sales Cloud and Service Cloud customers will automatically receive the capabilities and features of the new Lightning Editions on a rolling schedule starting Q2 FY17.

Salesforce also introduced the next generation of its Customer Success Platform, Salesforce Lightning. The new advancements, scheduled to release this summer, include Salesforce SteelBrick CPQ, SalesforceIQ Inbox and Field Service Lightning.

“Lightning is a game-changer for Salesforce and our customers. It is fueling an unparalleled level of innovation across our entire Customer Success Platform,” said Marc Benioff, chairman and chief executive officer, Salesforce.

“No other company is delivering this kind of platform, ecosystem and user experience to enable companies to transform themselves and connect with their customers in entirely new ways.”

Arya MM

[email protected]

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