Salesforce leads in CRM market, well ahead of Oracle and SAP

Salesforce share in CRM in 2016
Information Technology market research agency IDC has ranked Salesforce as the #1 CRM provider for the fourth consecutive year – with 18.1 percent percent share in 2016.

Salesforce is well ahead of Oracle and SAP in the global CRM market for enterprise. Oracle has 9.4 percent market share in CRM space. The CRM market share of SAP was 7.2 percent.

The IDC chart indicates that SAP’s CRM share fell in 2016 as compared with 2015 and 2014. On the other hand, the CRM share of Oracle grew marginally in 2016 after a dip in 2015. SAP enhanced CRM share from 2012.

Salesforce grew its market share and increased its CRM revenue more than any other Customer Relationship Management (CRM) vendor.

Salesforce increased its market share in 2016 by more percentage points than the rest of the top ten CRM software vendors combined.

Salesforce is the market share leader in sales applications, customer service applications and, for the first time, marketing applications.

“CRM has never been more important than it is today, and no other enterprise software company can match the innovation, breadth and depth of Salesforce’s Intelligent Customer Success Platform,” said Alex Dayon, president and chief product officer, Salesforce.

Salesforce technology facilitates more than 50 billion customer interactions a month for a global community of more than 150,000 customers.

Salesforce said it revenue was $2.39 billion (+25 percent) in its fiscal first quarter 2018. Salesforce said subscription and support revenues were $2.2 billion (+24 percent), while professional services and other revenues were $187 million (+32 percent).

“We are raising our fiscal 2018 revenue guidance by $100 million and raising our earnings per share expectations for the year,” said Marc Benioff, chairman and CEO, Salesforce.

Salesforce said its Q2 FY18 revenue will be approximately $2.51 billion to $2.52 billion, an increase of 23 percent to 24 percent. Revenue for fiscal will be approximately $10.25 billion to $10.30 billion, an increase of 22 percent to 23 percent.

Baburajan K