Salesforce inks Cloud Einstein deal with Airbus to improve customer experience

CRM major Salesforce announced its deal with Airbus, a leading aircraft manufacturer in the world with €67 billion revenue and 130,000 employees, for deploying Salesforce Sales Cloud Einstein and Service Cloud Einstein.

As part of its global digital transformation strategy, Airbus will use artificial intelligence to accurately understand its customers — leveraging data such as purchase history, support interactions and more — to make predictions and recommendations that optimize the customer experience.

Salesforce earlier revealed the price of Einstein analytics and initial clients.

The deployment of Salesforce solutions will enable Airbus to become more innovative and respond more quickly to customer needs. The company is bringing its sales and service teams onto a single platform, increasing collaboration across departments and enabling smarter business decisions based on real-time data.

Airbus plans to deploy Salesforce across all of its divisions, starting with its Corporate Jet, Commercial Aircraft, Helicopters and Services Divisions.

Airbus has also selected Rockwell Collins for the flight operations and maintenance exchanger (FOMAX) program on the Airbus A320 family of aircraft. Rockwell Collins’ solution for FOMAX features a compact connectivity unit that collects aircraft maintenance and performance data and automatically sends it to ground-based operations.

The unit sends data automatically to the growing number of mobile applications that are being used by flight crews, as well as into efficiency applications such as weather, flight planning, logbooks, and maintenance prediction and performance calculators, all of which bring new levels of productivity and value to airline operations.