Salesforce has unveiled the next generation of the Marketing Cloud by expanding the features and price for marketers.
The price of Journey Builder, which will be available in Q4 2015, is $3,750 per month.
New Active Audiences display features are expected to be available in Q3 2015 and the price is $4,200 per month.
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Enhancements to Journey Builder allow companies to optimize sales, service, marketing, custom apps and more. The new Active Audiences allows marketers to orchestrate ad targeting alongside digital marketing and across the digital advertising ecosystem with partners Facebook, LiveRamp, LiveIntent, Neustar, Twitter and Viant.
Scott McCorkle, CEO of Salesforce Marketing Cloud, Salesforce, said: “The next generation of the Salesforce Marketing Cloud helps companies take action on data from any customer interaction to deliver the right content at the right time across every channel.”
The following is the current price
The revamped Marketing Cloud enables marketers to build a single view of the customer, map and deliver personalized content on every channel — email, advertising, social, web, mobile, apps — and measure the impact on their business. Marketers can activate CRM data to run ads across more than 100 digital advertising networks and technologies including web/display, social, mobile, apps and video.
The next generation of Journey Builder supports companies to guide customers on 1-to-1 journeys across channels and devices to ensure they always deliver the right message, at the right time, via the right channel.
Salesforce Journey Builder offers objects like contacts, leads, accounts and cases, as well as custom objects.
Marketers can automate inbound event-driven triggers, such as a customer joining a loyalty program or downloading an app, which then send the customer a message on any channel to begin their journey. Triggers can automatically modify data in the customer contact record or set up wait times and decision splits to adjust the journey in real-time based on customer interactions across sales, marketing and service.
Salesforce said its ad platform Active Audiences, which syncs ad targeting with CRM, empowers marketers to run more relevant ads across all of the places they execute campaigns. New partnerships will extend its scope to reach audiences across the display advertising ecosystem.
“With the Salesforce Marketing Cloud, FleetCor is bridging the gap between marketing, sales, and service,” said Pamela Coan, director of customer marketing, FleetCor. “By integrating all of our customer data, we can now act on it in real-time across customer facing departments, which is leading to increased customer engagement and satisfaction.”
Shilpa Khatri
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